IKEA Knowledge Hub
The IKEA Knowledge Graph

About Us

How to access

You can access the content in the knowledge graph by querying it through our API or exploring the data yourself.

Please take a look at our service page to see what we have in stock.

Why

IKEA is on a digital transformation journey to become a omni-channel home furnishing retailer and today is a very successful brand as we have created a real unique experience for our customers in our physical customer meeting points. But we are getting more and more competition when it comes to offering home furnishing solutions online where we are not fully utilizing our IKEA uniqueness in the same way we do in the store.

This IKEA uniqueness consists of knowledge from various areas within IKEA which today, is not understandable by computers. Our franchisees are dependent on this core knowledge to create the most market-relevant customer experience and want to have the power to apply and adjust the global content locally also online in the same way they have done it in store for the past 75 years.

IKEA needs to find ways in which its knowledge is made findable, accessible, reusable - not only to humans running its stores - but also to computers running its online business.

What

The IKEA Knowledge Graph as part of the Operations Management organisation is a central place to store and manage IKEA's knowledge in relation to the following domains: Life at home, home furnishing and product range, explicitly formalising the anatomy of home furnishing solutions.

The purpose is to empower decentralised, solution-agnostic knowledge description and creation capability with the support of a centralised service team. Knowledge created and stored in the knowledge graph is made technically available throughout the organisation via APIs - Application Programming Interfaces and other computer-readable formats. The knowledge is also made available to read to humans via WWW pages and to interact with via user interfaces.

More and more decentralised applications start using and reusing the knowledge stored in the knowledge graph, which is a cornerstone of IKEA's business transformation. The knowledge graph is part of the daily work of IKEA's business process.

How

The IKEA Knowledge Graph (IKG) is built using semantic web and graph technologies. It houses a controlled vocabulary of all things IKEA, called concepts, lateral connections between them, and enables for powerful reasoning logic. Additionally, it stores the links and rules between the concepts and IKEA's content such as products, images, learning objects, etc.

This allows us to understand the context of content at IKEA and make it actionable to computers. For example, we can provide all the concepts that are broken down from an entire room solution and know which different combinations these concepts can take. This helps us to make home furnishing solutions explicit.

Subject-matter experts, also called domain experts, use various interfaces, such as a spreadsheet, UI editors, or other means to communicate exactly what kind of vocabulary and definitions should be included in the IKG and how they should connect other knowledge domains and finally to content. The domain experts do this work as part of one of the working groups responsible for the IKG's four knowledge areas each:

  • Home Furnishing
  • Product Range
  • Life At Home
  • Sustainability

The subject-matter experts are not the only source for knowledge, semi-automated text mining as well as computer vision is used to extract knowledge from existing digital resources, such as product descriptions, product images, videos, and PDFs.

In order to serve all of this knowledge in a performant way it is made available via various APIs on top of the knowledge graph made-to-measure for applications so that they do not need to adjust. This way applications can be rest assured to receive the right kind of information at the right time in the format that they need it. The API product runtime is performant and request for changes are adopted within one month.

Retail Concept Domain

The Retail Concept Domain Team

IKEA Knowledge Graph

The IKEA Knowledge Graph Team